Or, worse come to worst, your CEO could decide to take Inbox Zero literally and intentionally wipe out his entire Gmail history. ( Just ask Apple co-founder Steve Wozniak.) ( Just ask Forbes magazine’s David Carr.)Ī third-party app with access to your Gmail account could delete all your Gmail messages, permanently. Moreover, there are lots of ways to permanently delete some or all of your Gmail messages beyond the simple act of trashing them and waiting 30 days.Īlternately, deleting a Google Apps account irretrievably deletes all of the user’s Gmail messages (and everything else). Once a Gmail message is permanently deleted, Google cannot and will not restore it. Contrary to popular conspiracy theories, Google does not keep your deleted Gmail messages around to exploit later. More importantly, when it comes to Gmail, permanently deleted means permanently deleted. Put simply: Soft deletions in Gmail eventually become permanent deletions in Gmail just wait a month. Google Support cannot recover permanently deleted messages.” It is also impossible to recover messages after an administrator deletes a user’s account. “If a user has deleted a message permanently, by clicking Delete Forever in Spam or Trash or through your domain’s email retention policies, it isn’t possible to recover the message. Of course, if you deleted a Gmail message more than 30 days ago, or have emptied the Gmail Trash since you deleted the message, you’re out of luck. Google Support cannot recover permanently deleted messages” Just open the Gmail Trash folder, locate the “deleted” Gmail message, select the checkbox next to it, and then choose the Move to Inbox option. You can recover Gmail messages from the Trash folder within 30 days of initial deletion. Gmail also does a fair job of limiting the impact of user error by employing a “soft delete” policy within Gmail.Īny time a Gmail message is deleted, Google relegates it the Gmail Trash folder. You (or your users) accidentally delete data without realizing it, or intentionally delete data that turns out to be needed later. The second leading cause of data loss on-premise - and the leading cause of data loss in the cloud - is user error. Even if a whole Google data storage facility is destroyed by fire, flood, or freak meteor impact, your Gmail data will be back up and running within 24 hours. Google goes so far as to guarantee that paying Google Apps customers’ data can survive the loss of an entire data center. Gmail has effectively solved this problem, as your Gmail data is hosted in world-class Google data centers with multiply redundant storage systems. The primary cause of data loss in on-premise systems is hardware failure. Moreover, because many users assume that “Gmail backs up itself,” they’re often more vulnerable to data loss than many on-premise users. In truth, while Gmail obviates many of the traditional reasons to back up your data, it doesn’t cover them all. “Doesn’t Gmail back up itself?” It’s a common question, based on the general assumption that the entire point of moving to “the cloud” is that you don’t need to worry about backup tools and backup software anymore.
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