One of the reasons why I love “Reputation” so much is because of the way that is was an empowering, unstoppable and bold response to the media, one where I feel like I was there to experience it every step of the way. In 2017, she responded with her sixth studio album, and my personal favorite Swift album, “Reputation.” “Reputation” fan Anna Messersmith of Campbell (Courtesy of Anna Messersmith)Īs someone who had been a Swiftie for years and years prior to those fateful 2016 days, I stood by Taylor and remained a diehard fan, even when it was trendy to hate her. “All those 50-year-old men who dismissed her were forced to admit how good she was.In 2016, the world turned against Taylor Swift. “She didn’t need it in my book but she got that final bit of critical respect off those albums,” said Dave Fawbert, the founder of Swiftogedden, a nationwide club night that plays exclusively Swift songs. Since then, the songwriterly Folklore and Evermore brought a new kind of acclaim to an artist with origins in country music and her greatest successes in mainstream pop. In recent years, she has rehabilitated her image after spats with Kanye West and his then-wife, Kim Kardashian, affected public perceptions of her so significantly that she named her 2017 album Reputation, singing that it had “never been worse”. But regardless of the chart outcome, Swift will have cause to celebrate. Midnights is likely to hang around longer than recent superstar releases by the likes of Adele, Kendrick Lamar and Beyoncé, which have performed relatively poorly, thanks to Swift’s popularity on streaming services. Taylor Swift and Kanye West at the MTV Video Music awards in 2015, six years on from the debacle at the 2009 awards. What is quite possible, and will suit both in some respects, is that Arctic Monkeys will win the first week but the medium-term race until the end of the year could well be Taylor’s.” “There’s always a danger that you spread your appeal. Having had more albums out recently may prove a disadvantage, said Talbot. Swift has seven albums in the UK Top 100 including Red (Taylor’s Version), a rerecording of her 2012 album that is part of a project to reclaim ownership of her master recordings after the rights to her first six albums were sold from under her. Arctic Monkeys have historically tended to have bigger first-week sales, so you’d think they’re the ones to beat.” Both have been on the scene about 15 years. Swift and Arctic Monkeys, he continued, provide “a fascinating comparison. “It feels like the first big week of the big Christmas season.” “It’s going to be very tight,” said Martin Talbot, the chief executive of Official Charts. The cover of Taylor Swift’s Midnights, which is expected to become one of 2022’s biggest-selling albums. Nonetheless, she faces chart competition from Arctic Monkeys, who are also returning on 21 October with The Car, their first album in four years. Chart positions are important to Swift, who is releasing umpteen vinyl variations to encourage fans to buy multiple copies. Whatever its sound, one thing is certain: despite being released in the last two months of the year, Midnights will easily become one of 2022’s biggest-selling albums. Midnights, however, marks an official return to “pop” and features a guest appearance from the US alt-pop star Lana Del Rey.įans have linked the 70s aesthetic of the artwork to the sultry horn-laden song False God from Swift’s 2019 album Lover the styling, said Guardian fashion critic Jess Cartner-Morley, harked back to the cover of Roxy Music’s 1974 album Country Life, or Guy Bourdin’s classic French Vogue shoots. Her understated pair of 2020 surprise albums, Folklore and Evermore, were made with members of the National and Bon Iver and billed as “alternative” on streaming services. A week from its 21 October release date, she is yet to share a note of music – or do any interviews, leading to giddy speculation over its sound.
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